Date: Thu, 17 Jan 2002 17:11:04 -0500
From: {anonymous}@doubleclick.net
To: Hot Deals Maniac
Subject: You may want to correct your Pop Up Opt Out page

You may want to clarify that opting out of an adserver's cookie means you do
not have a unique number on your browser for ad tracking.  It has nothing
specifically to do with pop up banners (which are created by a script placed
on your browser by the Web sites you visit, then a request is made to the
adserver to put in the appropriate ad).

People seem to be getting confused by what your site says will happen and
what opting out of cookies means...
Some sites try to be reasonable about the number of pop ups they show.  They
will often use the adserver's unique cookie to make sure they only show the
pop ups to each user one time.  Depending on the system in question, opting
out may destroy the ability to be limit pop ups in this manner.  This may
result in more pop ups being seen by the user.  DoubleClick disallows
frequency capped ads to ever be delivered to opted out users; this, however,
is not the same as disallowing pop ups in general to opted out users.
Opting out will only prevent a browser from being unique (allowing things
like serial ads and marketing #s like unique viewers/clickers; it does not
prevent ads or pop ups from being served.   

There is free software and other tools to control pop ups, but opting out of
adserving cookies is not one of them.